Why 22kt gold is the heart of South Indian jewellery
For a thousand years, gold has been weighed in our part of the world by its purity — not its price. 22kt — twenty-two parts gold to two parts strengthening alloy — is the standard our grandmothers stocked, our mothers wore, our daughters inherit.This isn't nostalgia. It's metallurgy meeting tradition.
Gold is weighed by purity, not by price.
